Multimedia Campaigns

From concept and message development to digital strategy and results measurement, I lead thoughtfully executed campaigns that move people to action.

Dishes of the Diaspora, KQED

I led branding and marketing for the launch of a new digital pilot series. The first episode received over 28K views on YouTube and generated interest from corporate sponsors.


Brand Journalism

I produce journalistic stories for companies that raise the profile of lesser known diseases, give voice to patients and their unique experiences, and explain new scientific developments. See links to sample work below.


Executive Thought Leadership

I work closely with C-suite executives to develop their content strategy for social media and online articles.

In the span of two years, I helped one executive build a thought leadership platform on LinkedIn and Twitter, increasing his followers on LinkedIn by 128% and building an engaged audience of customers and potential partners.

LinkedIn article for Jeroen Tas, Chief Innovation & Strategy Officer, Philips

LinkedIn article for Jeroen Tas, Chief Innovation & Strategy Officer, Philips